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Tula Rasa

Participant Name

Vasudha

Role

Illustrator & Brand Consultant

Location

Chennai

Project type

Wellness Products

Date

June 2025

Tula Rasa is a wellness-inspired brand rooted in the concept of emotional harmony through nature. Its visual identity features a warm, earthy palette—Lupine, Calendula, Juniper, and Thyme—evoking calm and balance. Iconography includes meaningful symbols like the crescent moon, eye, flower, and stars, representing guidance, growth, and insight.

Tula Rasa pattern variations with flowers, moons, stars, and leaves in earthy tones.

Person walking barefoot holding leafy branch with Tula Rasa floral and celestial motifs.

Person journaling cross-legged surrounded by Tula Rasa floral and celestial elements.

Person walking toward sunrise on path with flowers, moons, stars, and leaves.

Adult and child riding bicycles with Tula Rasa floral and celestial background.

Bearded man holding child with Tula Rasa floral and celestial design elements.

Quote: “Healing is a sacred return home to yourself” with Tula Rasa floral elements.

“Personalized Bach Flower Blends for Balance & Healing” with dropper bottle icon.

“The Science Flower Remedies” with floral icon and tagline about vibrational signature.

“Bach Flower therapy is safe for babies, animals, and plants” with plant photo.

Tote bag, welcome kit, journals, cards, and thank you card in Tula Rasa branding.

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